Andrew Clarke

Andrew has more than three decades of experience advising top-tier and mid-tier law firms on marketing, business development and strategic positioning. His focus is on helping firms understand their clients, articulate their value clearly and build long-term, sustainable relationships grounded in trust and authenticity.

He leads Hunt & Hunt’s national marketing and business development strategy, combining creative storytelling with disciplined, data-driven planning. Andrew’s experience spans brand positioning, client experience, crisis and reputation management, digital engagement and international relationship development.

In addition to his work within the legal sector, Andrew has extensive experience in publishing and media leadership, including senior editorial and governance roles. This background informs his deep understanding of narrative control, audience engagement and reputational risk — skills that translate directly to effective law firm marketing.

Andrew is deeply engaged with the Chinese, South-East Asian and Indian business communities. He regularly represents Australia in trade and legal delegations and speaks to bar associations, firms and professional bodies across China on relationship-building, cross-cultural communication and professional trust.

Areas of Focus

• Strategic marketing and business development
• Brand positioning and client experience
• Crisis and reputation management
• International relationship building
• Cultural engagement and cross-border communication

Experience & Authority

Law Firm Strategy & Market Positioning
Andrew advises on the development and execution of marketing and business development strategies tailored to professional services environments. His work focuses on clarity of message, differentiation and long-term brand equity rather than short-term promotion.

Reputation, Narrative & Crisis Management
Drawing on extensive experience in media and publishing leadership, Andrew advises on reputation management, narrative control and crisis communications. He assists firms to communicate confidently and consistently in high-scrutiny environments.

International Engagement & Cultural Fluency
Andrew supports international relationship-building initiatives, particularly across China, South-East Asia and India. His work emphasises cultural literacy, credibility and continuity — essential elements in cross-border professional relationships.

Style & Approach
Andrew believes effective law firm marketing begins with authenticity. He encourages lawyers to project confidence, clarity and individuality, helping firms build genuine connections with clients, referrers and communities.